Promotion October 12 2018

SCALP-D Captures Largest Share of Men’s Shampoo Market 9 Years Straight

Release on October 12, 2018

SCALP-D Captures Largest Share of Men's Shampoo Market 9 Years Straight

Angfa Co., Ltd. (HQ: Chiyoda-ku, Tokyo; representative director: Kumahiro Miyama; "Angfa" below) sells the hair care product SCALP-D, which has secured the largest share of the men's shampoo and rinse market for the 9th year in a row.* SCALP-D first started as a research project into a shampoo for patients of a specialist hair clinic. The clinic conceived of a novel concept in the men's shampoo and rinse market—wash and care for the scalp—and, in 2005, SCALP-D was born. Each year, SCALP-D is updated to reflect the newest technology and research results from around the world, and in August 2017 the 13th generation of SCALP-D went on sale. SCALP-D Next, a scalp care series aimed at men in their 20s and early 30s, also went on sale in August 2017 and has since reached 18 million units in total sales. Moving forward, we aim to create products which provide the best care for each individual and to continue evolving in order to satisfy our customers. *Fuji Keizai's "Cosmetics Marketing Handbook 2018 No.2", Men's Shampoo and Rinse Market (2009–2017)

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